Meet the Team
Small, but powerful and growing, our team has two main things in common: 1) A deep passion to help reverse the effects of climate change 2) A sense of urgency to innovate, educate and support a change in consumer behavior moving from single-use to reusable. Human's have been reusing products and packaging since the dawn of civilization and if it's worked for thousands of year, let's bring it back in full force. One of our driving mottos is "what's old is new again."
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We also believe in the importance of inclusivity and access to WeUse (and all environmentally sustainable) products and solutions, by ALL stakeholders, and especially for marginalized people.
Mitch Barlas
Mitch is a sustainability entrepreneur who believes that planet, people and profit can all equally thrive and scale in a business. Mitch is passionate about providing single-use to multi-use solutions that support people and companies moving toward more environmentally sustainable practices—in easy, convenient and impactful ways. He is a pioneer in the reuse space first coining the term Reuse-as-a-Service in 21015. Mitch i the founder of Bagito.co, Returnity.co and Power2sustain.org and is the current founder and leader of WeUse.eco. Mitch is a big fan of the great outdoors and lives in Santa Cruz near the beach, where he can't help himself from picking up trash every time he hits the sand.
Robert Valdez
Cleaning, sanitization and reverse logistics
James Tharpe
Operations, fullfilment and inventory management
Joey Porreca
Product engineering and design
Mireya Leon
Technology, tracking, impact analysis and marketing
Haley
Born and raised in the Santa Cruz area, Haley is part of Gen Z and cares deeply about helping others to sustain our planet. She carries this message as the team’s marketing leader.