Reuse-as-a-Service
RaaS - Pioneering All-Inclusive Reuse Service Systems
Starting with the gateway to reuse, the reusable shopping bag, our team has been innovating circular models for reusable products and packaging since 2014.
Working with food, beverage and CPG brands, we coined the term “Reuse-as-a-Service” (RaaS) which integrated into their SaaS model.
Most reusable packaging systems don’t fail because of the container or washing infrastructure — they fail because human behavior wasn’t designed into the system. As reuse scales, behavior change, user experience, and clear messaging become critical drivers of participation and return rates. At WeUse, we integrate behavior science into every reusable packaging system we design, providing analysis and recommendations around messaging, signage, return experience, user engagement, and operational touchpoints to help maximize adoption, participation, and successful returns.
Today, Revolution not only designs, tests and manufactures custom reusable packaging and products, we also arrange the tacking and logistics systems, and washing/sanitization.
Our team developed one of the first systems to include the three necessary components of a circular reuse model: Product design and testing, tracking and reverse logistics, and washing and sanitizing.